By now, everyone knows DME/HME dealers and pharmacies should be selling online through their own websites. Some have gone down that path and succeeded, while others have failed. Perhaps more surprising is the number of folks who remain on the sidelines. Whether you have tried selling online and failed or have never tried it at all, the information in this series will hit home. In this article, I aim to change your thinking about e-commerce and dispel any misconceptions you may have.