Online Retail: Don’t jump at new and great

By Kamal J. Haddad February 24, 2017

The short answer to that question is the answer you probably do not want to hear, “It depends.” The long answer is determined by understanding your business focus and your customer mix. To build a successful retail business you must offer products that complement your current funded products and services. In other words, don’t think in general terms about what people are looking to buy. Don’t get excited about the next new great retail product at Medtrade. Instead, focus more on accessories and cash sale items that complement the products and services you already offer and your patients will benefit from. First of all, it’s what you know. You already know that when someone is renting a wheelchair, they need a cup holder, a cushion, a rain poncho, a bath transfer bench and so on. There is your answer!