The objective of this series of articles is to trigger a discussion about online stores and explain the elements of e-commerce in nontechnical terms to help you identify what strategies may work for your business. In next month’s issue, I will focus on the steps involved in setting up and running an online store. We will discuss everything from finding the right suppliers to pricing contracts, MAP Pricing, customer service, server hosting options, site security, customer reviews, social media marketing, keeping the site updated and the amount of staff time and expertise required to run it properly.