The home medical equipment (HME) industry hasn’t learned from the retail apocalypse.

Providers have neglected to learn from and duplicate those who have successfully adapted in a world that includes Amazon.

It is time for the HME industry to assess retail expectations and consider a road map of solutions.

Brick and mortar merchandising and online catalogs are part of a successful retail plan for home medical equipment providers, but a retail strategy that includes better planograms, open space and proper merchandising no longer works on its own.