Creating a Road Map for E-Commerce Success

By Kamal J. Haddad November 26, 2019

The home medical equipment (HME) industry hasn’t learned from the retail apocalypse.

Providers have neglected to learn from and duplicate those who have successfully adapted in a world that includes Amazon.

It is time for the HME industry to assess retail expectations and consider a road map of solutions.

Brick and mortar merchandising and online catalogs are part of a successful retail plan for home medical equipment providers, but a retail strategy that includes better planograms, open space and proper merchandising no longer works on its own.