Month: September 2016

Medtrade Session: Using Technology to Generate Retail Cash Sales: The Next Steps

Don’t already have a company website where your customers can complete a retail cash sales transaction online? Why not? The reality is that retail shelf space is hard to justify, keeping inventory in stock is expensive, setting up and maintaining a website using drop shippers is costly and complicated, technology is changing rapidly and return on investment is uncertain. Session will focus on using technology to generate additional cash sales of HME products to reach customers where they shop.

Are you convinced you need to develop or improve your retail cash sales, but you are not sure how to accomplish it? The reality is that retail shelf space is hard to justify, keeping inventory in stock is expensive, setting up and maintaining a website using drop shippers is costly and complicated, technology is changing rapidly and return on investment is uncertain. Challenging? You bet…but it is worth it.  We invite you to come listen to Kamal Haddad, CPA, founder and CEO of Health Mobius LLC, who is an entrepreneur and well-known expert in the health care technology arena, at Medtrade Wednesday, Nov 2, 2016 from 8:00 AM to 9:00 AM in room C208.  

As a special offer, register through this link for $20 off a conference pass.  We look forward to seeing you and answering all your questions about generating cash sales.

Health Mobius

New Member Spotlight – Health Mobius

Health Mobius is a software and Internet application developer specializing in medical, healthcare and fitness applications that help DME dealers, physicians, pharmacies, medical and healthcare facilities, and health clubs generate additional revenue. Their mission is to provide and manage the platform where medical, healthcare and fitness providers can capitalize on the products they recommend in order to improve compliance and increase revenue.

eRetail by Health Mobius is a simple solution to a complex problem.  HME/DME dealers and pharmacies need to offer more cash sale items to better engage their customers & generate additional revenue.  They can accomplish this by offering more products in-store or on-line.  The challenge for in-store is physical space requirements.  The challenge for on-line has to do with the uncertainties of eCommerce, especially with regards to technology, expertise and resources.  HME/DME dealers and pharmacies can now focus on their core business and in-store retail merchandising by outsourcing the entire on-line process to the experts.  Health Mobius will set-up & manage the entire eCommece platform, handle the online product catalog & payment to vendors, payment processing, shipping, customer service and sales tax processing for all online transactions on the eRetail platform.  Health Mobius can easily integrate with your existing website, blog or social media platforms if you have them, and help you engage with your customers & earn more revenue through eRetail.  Learn more at HealthMobius.com.

This article was featured in Wednesday in Washington by American Association for Homecare. Kamal J. Haddad, CPA, founder and CEO of Health Mobius LLC, is an entrepreneur and well-known expert in the health care technology arena. He has a proven track record generating revenue through applications that integrate the care process and patient compliance with retail sales. For more information, visit healthmobius.com.

 

Health Mobius

Medtrade Speaker Spotlight – Boosting Online Sales

The “usual suspects” at Medtrade are frequent presenters for a reason—they’re good. However, in 2016 there are a few new faces heading up educational sessions, including Kamal J. Haddad, CEO of Health Mobius LLC, Burr Ridge, Illinois.

During Medtrade, scheduled for Oct 31-Nov 3 at the Georgia World Congress Center in Atlanta, Haddad will speak on Using Technology to Generate Retail Cash Sales: The Next Steps. The session is scheduled for Wednesday, Nov 2, 8:00 a.m. – 9:00 a.m., in Room #C208. Medtrade officials sat down with Haddad to find out why attendees should get up early and head to his Wednesday morning presentation.

Medtrade: What is your recent history with Medtrade?
Kamal J. Haddad, CEO of Health Mobius LLC, Burr Ridge, Illinois: While I am a new speaker, I am not new to Medtrade. I have been attending for more than 7 years, and have been distributing health, medical and fitness products for 15 years. I have worked closely with many manufacturers and exhibitors at Medtrade for years.

Medtrade: How does your educational session message differ from the typical retail/caretail advice that Medtrade attendees have already heard?
Haddad: First of all, I have an outsider’s perspective. Unlike many speakers and attendees at Medtrade, I have never been in the reimbursement or insurance billing game at all. I do not understand it, and I do not care to. What I do know and understand very well is online retail cash sales. I have been selling retail health, medical, and fitness products online since 1999. Online retail may not be easy and finding suppliers that are HME-friendly can sometimes be challenging because of declining profit margins. However, we will discuss several options and strategies that can work with the right vendors. I believe HME providers need to expand beyond what they are doing with in-store retail and take the next step in the online space. That is where the growth is; that is where the money is—and that is where they should be looking.

Medtrade: Why did you decide to speak at Medtrade?
Haddad: I decided to speak because I saw great sessions on selling retail in-store and properly training staff to recognize other cash sales opportunities as a reaction to changes in this industry. With 80% of consumers purchasing either entirely online, or with some sort of online interaction, what I did not see were educational sessions dedicated to starting, setting up, and running an e-commerce websites to complement an existing DME business.

Medtrade: How do you plan to convey this information?
Haddad: I like to put a simple, yet realistic perspective on what is involved in running an e-commerce website. What are the challenges and what are the potential costs, risks, and rewards for the many available options? Having said that, I feel I have a lot to offer in the way of experience and first-hand knowledge that I hope will help many attendees.

Medtrade: Why is the online angle so important?
Haddad: It’s so much more than just important, it is critical. Only 20% of all purchases done in the USA are done solely at a physical “browse & buy” store. That means 80% of all transactions are done either completely online or some combination. If you are not online, then you are only servicing 20% of the population and missing out on the real opportunity. In fact, your existing customers are probably buying their cash sale items from your competitors. If you do not have a website where your customers and/or your sales people can complete a retail sales transaction online, the first question is why not? The second question is; Have you planned to attend my session at Medtrade?

Medtrade: Among HME providers, what is the biggest misconception about online retail sales?
Haddad: I feel there are two misconceptions when it comes to HME online retail sales: 1) If I build it, they will come; or 2) I see no benefit in selling online. The reality is e-commerce does not mean automatic success, and if you fail to acknowledge that more customers shop online than in-store, then you are destined to be left behind.

Medtrade: How concerned should providers be about tech problems?
Haddad: Technology has come a long way. eCommerce websites are easier to run and manage without technological or coding experience, and there are many service providers that can set up and preload an entire product catalog; not to mention manage the entire process for you. Whatever path you choose, merely having an e-commerce website does not equal success. But putting in the effort, resources, and attention in what you do best, along with having the right vendor, can make a huge difference.

Medtrade: You are scheduled for the morning after several parties. How will you keep attendees awake!?
Haddad: Helping people make money is easy for me. Getting them to wake up early to attend my session at 8:00 a.m. on Wednesday, Nov 2, with all the previous night’s parties going on—now that’s a real challenge. I suppose I could attend the parties the night before, and make sure I keep up with the crowd so I can escort them from the bars directly to my session—perhaps offering bloody Mary’s or coffee. Will that work?

Kamal J. Haddad is CEO of Health Mobius LLC, Burr Ridge, Illinois. He will speak on Using Technology to Generate Retail Cash Sales: The Next Steps, on Wednesday, Nov 2, from 8:00 a.m. – 9:00 a.m., in Room #C208 at the Georgia World Congress Center in Atlanta.

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