Elements of an E-Commerce Site

The components of setting up and managing your website well

by Kamal J. Haddad

This article will focus on the components involved in setting up and managing an e-commerce website, as well as some available options for finding the right service providers. The objective is to gain a better understanding of the elements of an online store, what their purpose is and how they work together—everything from finding the right suppliers, pricing contracts and MAP Pricing to customer service, hosting options, site security, customer reviews, social media marketing, keeping the site updated and the amount of staff time and expertise required to run it properly.

Assuming you place a high value on your time, then you need to keep that in mind when comparing your options. For the purposes of this article, I will stay away from enterprise-level e-commerce websites and focus on the small- and medium-size HME dealers who are not willing to spend hundreds of thousands of dollars or devote a full staff to enter the online arena. The target audience for this article is the dealer interested in using e-commerce to complement existing business. That means finding the right place to host your website, making sure your website has true e-commerce capabilities, finding the right mix of products to offer your customers, making sure your site is current and making sure your customer service is meeting or exceeding expectations.

1. Hosting

Your site should be hosted with a reputable hosting company with reliable service and the ability to handle spikes in traffic due to promotions or seasonal sales. Costs will vary from free hosting (which I do not recommend) to $10–$50/month. Keep in mind that this is typically for a main hosted website with no e-commerce capability. There are a number of service providers that offer template-style websites with decent options for specific industries, if that is what you are looking for. Because we are focusing on e-commerce, I want to discuss hosting options that include e-commerce—or, at a minimum, e-commerce options that can work within an existing company website.

2. E-Commerce

Once you move into selling online, you must find a hosting company that specializes in e-commerce and offers a shopping cart as part of their hosting service. There are many shopping carts you can use from free or “open source” providers such as Magento, but you still need to host the website somewhere. I am personally not a fan of free anything and believe you always get what you pay for. Either way, you must make sure your site is secure with a Secure Sockets Layer (SSL). That is the standard security technology to make sure that all data passed between the web server (your online store) and browsers remain private and integral. You must also have a store that is PCI-compliant so the credit card data you collect from online customers remains secure. It usually costs $75–$400/year for SSL. Your credit card processor will usually monitor PCI compliance. Once you determine which payment processor you are using to accept your customers’ credit cards, you will find the PCI compliance monitoring is included in your monthly fee of $15–$40/month.

3. Product Catalog

A successful e-commerce store needs to have a great selection of cash sale items and your customer or your staff must be able to research, select and finalize a purchase within your e-commerce store from a computer, tablet or smartphone. When selecting products and manufacturers, you want to include items that complement or upsell the services you offer and improve the care and lifestyle of your customers (or, as Mike Sperduti calls it, “up-caring”). Keep in mind, in a fiercely competitive online marketplace, it is critical that the prices you charge are consistent with average “street prices.” What does that mean? If you sell a walker on your website for $100 and that same item is available on Amazon for $60, you have a problem—and chances are your customers will let you know about it.

To avoid these issues, you should work with manufacturers that protect their brands online by either implementing a Minimum Advertised Price (MAP) Policy or leaving enough margins for dealers that allow them to compete. Many Medtrade exhibitors, such as Core Products, Principle Business Enterprises and SP Ableware, are examples. Purchasing through a buying group contract or a reputable distributer willing to offer profitable lines is essential. In any case, online pricing is fluid and you need to keep an eye on price movement in the marketplace. Currently, there are service providers that will setup and host your e-commerce store, including a nicely stocked catalog, for as little as $100–$400/month.

4. Management

Once the site is running, you need to decide if you are stocking and shipping the orders that are placed online, or if you are sending these orders to a drop-shipper to have them fulfilled. What amount of your staff time and business space are you willing to commit? Assuming you are not going to stock and fill orders, there are options for passing that order directly from your e-commerce website to a supplier. At a minimum, someone will need to make sure pricing and stock availability is accurate, that orders get to the supplier, shipments get out quickly, tracking information gets to the customer and questions from customers are responded to in a timely fashion. Even though I am targeting e-commerce, I still want to point out that, in addition to e-commerce transactions, your business website has many components that also require attention from your company—“About Us” pages, maps and directions, “Pay Bill Online” links, etc.

A little later, I will get into hosting and cart services that work with product vendors to provide a more comprehensive service that includes preloaded catalogs as well as fully managed e-commerce services.

5. Marketing

“If you build it, they will come,” does not apply here. Whether you build a site in-house, use an outside agency to build your site or use a hybrid or fully managed service, all three are almost useless without a plan to properly train employees to drive interest and customers to the site.

You may be able to partner with a service provider to setup, build and even maintain your e-commerce website, but you need to understand this site is designed to support your in-store efforts. You should be talking about these cash-sale items in-store, in your brochures and mailings and eblasts to customers, and even asking questions when you are face-to-face or on the phone with them. This may also include posting information on blogs and social media, as well as using local directories and reviews to get your business noticed in your community and found online.

While some services such as website updates, social media and blog posting and search engine optimization (SEO) can also be outsourced, nothing is more beneficial than properly trained staff that expose your customers to the new online research and purchasing options.

The reality is that 75 percent of consumers have a smartphone, and a majority of them research and/or shop online using their mobile devices. Consumers expect a lot from you in terms of researching products and buying online at the right price. And if you don’t give them what they want, they go elsewhere. You have a huge upside in turning your expertise and patient relationship into new forms of revenue.

So, my suggestion is to find a way to get into e-commerce. If you do not have the time, staff or expertise, find a provider that can setup, host and maintain your website. It is easier, more efficient and probably more profitable if you partner with someone who can handle many of those tasks for you for as low as several hundreds of dollars per month instead of taking on the entire burden in-house.

Tasks that can be outsourced today include full catalog management, relationships with drop-ship partners, SEO services, blog posts, email marketing and social media interactions with customers, as well as fully managed e-commerce services. You do not even need to use the same provider for all of these tasks. There are companies that just do email marketing or blog posts or offer SEO services, and they do it well. You may find it efficient to handle some or many of these tasks in-house, and then work with experts on the areas in which you are unfamiliar to help you achieve your online sales goals. Whatever your final choice is, make sure you find a way to do e-commerce in some capacity so you are not left behind.

This article is the third in a four-part series. Each segment will focus on best practices for building e-commerce sales.

Kamal J. Haddad, CPA, founder and CEO of Health Mobius LLC, is an entrepreneur and well-known expert in the health care technology arena. He has a proven track record generating revenue through applications that integrates the care process and patient compliance with retail sales. For more information, visit healthmobius.com.

Health Mobius

Turnkey e-Commerce service for HME providers


Turnkey e-Commerce service for HME providers

Health Mobius eRetail services offer a range of turnkey e-commerce service for HME providers and DME pharmacies, so that they can focus on their core business.  Health Mobius sets up and manages an entire e-commerce platform for the provider, handling the online product catalog, payments to vendors, payment processing, shipping, customer service and sales tax processing.  The service easily integrates with providers’ existing websites, blogs and social media platforms, and helps providers to engage with customers online to earn more revenue.  To learn more about the service, and about e-commerce strategies in general, providers attending Medtrade 2016 can attend “Using Technology to Generate Retail Cash Sales: The Next Steps,” which will be presented by Health Mobius CEO Kamal Haddad from 8 a.m. to 9a.m., on Nov. 2, in room C208.

Health Mobius LLC
(855) 640-9500

Define the relationship between your online and in-store retail spaces to generate more sales

The objective of this series of articles is to trigger a discussion about online stores and explain the elements of e-commerce in nontechnical terms to help you identify what strategies may work for your business. In next month’s issue, I will focus on the steps involved in setting up and running an online store. We will discuss everything from finding the right suppliers to pricing contracts, MAP Pricing, customer service, server hosting options, site security, customer reviews, social media marketing, keeping the site updated and the amount of staff time and expertise required to run it properly.

For now, it is important to identify your business objectives as they relate to retail sales and identify how (not if) you can capitalize on expanding into the online sales arena. There is a good chance that you have already reacted to the current business climate by putting effort into better merchandising and improving customer service and properly training salespeople to identify additional sales opportunities—as you should. But, what are you doing online?

If you read my article last month, then you probably know that I focus on using technology and online sales methods to improve your existing HME/DME or pharmacy business so you can reach the 80 percent of the population who shops primarily online. You probably also know that only 20 percent of transactions are done purely in a retail store setting, according to the UPS Pulse of the Online Shopper white paper. This report examined the motivations of shoppers—who use smart technology, such as tablets and smartphones—to take control of their retail shopping experiences. The report concludes that engaging consumers through new technology will yield sales and loyalty, and retailers who do not step up their game are destined to fall behind. In fact, if you do not already have a website where, at a minimum, your customer can complete a retail cash sales transaction online, you should ask yourself, “Why not?”

You probably know your customers well with respect to the services you currently offer, but what about the cash spending your customers do with other retailers? Have you thought about what you are missing out on? The reality is that competitive bidding has made it difficult to compete based on reimbursable revenue only. There are more than 10,000 people turning 65 each day, and many of them are making health care decisions not only for themselves, but for their parents as well. Despite higher rates of obesity, diabetes, hypertension, incontinence and other health concerns, as well as higher insurance deductibles, the baby boomer generation wants to remain active, they want to age in their own homes and they are spending money on many things to make their lives more comfortable. And, yes, they even pay out of pocket for these expenditures.

You spend a lot of time, money and energy acquiring a single customer. Sometimes a simple question or a follow-up phone call can dramatically increase the amount of revenue with a small amount of incremental effort. When a customer gets a new wheelchair, do you think he or she may want a cup holder or a rain poncho, too? If they purchase a walker, do you think they may want a basket or bag to go with it? The reality is, consumer buying behavior has evolved. Baby boomers want to accessorize, and many are part of an online social community where they share what they purchase with their network of friends and family. These people are your customers.

The logical progression into retail is to start thinking about the lifestyles of your customers. We tend to focus on billable or reimbursable codes for each medical diagnosis. Patients and their caregivers are thinking about lifestyle. What additional items, regardless of reimbursement, will make patients more comfortable or more independent? What about bathroom safety? Once you think in terms of lifestyle, you can make an easy transition into retail. Once you think retail, you can make the transition to in-store merchandising. Once you think in-store merchandising, you are ready to recommend and offer a catalog of products your customers want. You just need to make it available to them any time they want to access it and in a manner that enables them to complete the purchase online. They want to shop using a computer, a tablet or a smartphone.

I see many HME/DME providers who finally have a website. Many are nicely done in terms of branding and having basic information such as address, location and hours. Some even have social media links and are connected to a company blog or even an online catalog. While these are all basic essentials of putting your company information out on the web, this is not generating significant (if any) cash sales revenue. This is not e-commerce. Your customers do not want to view the products you offer, send you a request for information and wait for you to contact them about how to make a purchase. Not only is that not what they want, it is also inefficient and costly for you to generate a sale using this method. Your customers want to make a purchase online when they want, and from wherever they are. If this is not how your website is set up, all is not lost. There is e-commerce technology that can easily integrate with your existing website.

When you decide to open an online store, you can either run it as a separate business division of your existing operation, or you can do so as an enhancement to your existing operation. Each of these approaches could potentially require a different level of commitment, resources, risk and reward. Generally speaking, opening an online store as an enhancement to your in-store merchandising is less costly, less risky and in many cases it will be a more realistic approach. In my opinion, here are the objectives that you should aspire to achieve with your online store:

Generate more profit from your online store than you spend to operate it.

  • Improve patient compliance and care.
  • Keep your customers spending more with you than with websites such as Amazon or other online retailers.
  • Improve customer satisfaction and standing in your community.
  • Keep up with the spending habits of your customers.

Perspective is important. Just because you build a great e-commerce website does not mean there is guaranteed success. You must have realistic expectations based on the effort and money you are willing to invest. That is why I am not an advocate for building e-commerce websites to compete with other online retailers. What I do advocate for is building an e-commerce site to better serve your patients, and doing so profitably. They know you and trust you. You are in a great position to recommend the products they need and can actually guide them to those products. You are closer to their buying decisions than Amazon or Walmart or Walgreens—so why not capture the sale yourself?

Think of e-commerce as an extension of your in-store retail merchandising. Think of products that would improve your customers’ lifestyles. After all, you are on the front lines hearing directly from them and seeing firsthand what retail items will bring about a happier customer. If you can agree that better service and a better product offering will result in happier customers and better sales opportunities, then stay tuned. Next month I will show you what is involved in making that e-commerce leap happen.

This article is the second in a four-part series. Each segment will focus on best practices for building e-commerce sales. Read other parts of this series here.  To see this ad in the Homecare Magazine click here.


Kamal J. Haddad, CPA, founder and CEO of Health Mobius LLC, is an entrepreneur and well-known expert in the health care technology arena. He has a proven track record generating revenue through applications that integrate the care process and patient compliance with retail sales. For more information, visit healthmobius.com.

Health Mobius

Medtrade Session: Using Technology to Generate Retail Cash Sales: The Next Steps

Don’t already have a company website where your customers can complete a retail cash sales transaction online? Why not? The reality is that retail shelf space is hard to justify, keeping inventory in stock is expensive, setting up and maintaining a website using drop shippers is costly and complicated, technology is changing rapidly and return on investment is uncertain. Session will focus on using technology to generate additional cash sales of HME products to reach customers where they shop.

Are you convinced you need to develop or improve your retail cash sales, but you are not sure how to accomplish it? The reality is that retail shelf space is hard to justify, keeping inventory in stock is expensive, setting up and maintaining a website using drop shippers is costly and complicated, technology is changing rapidly and return on investment is uncertain. Challenging? You bet…but it is worth it.  We invite you to come listen to Kamal Haddad, CPA, founder and CEO of Health Mobius LLC, who is an entrepreneur and well-known expert in the health care technology arena, at Medtrade Wednesday, Nov 2, 2016 from 8:00 AM to 9:00 AM in room C208.  

As a special offer, register through this link for $20 off a conference pass.  We look forward to seeing you and answering all your questions about generating cash sales.

Health Mobius

New Member Spotlight – Health Mobius

Health Mobius is a software and Internet application developer specializing in medical, healthcare and fitness applications that help DME dealers, physicians, pharmacies, medical and healthcare facilities, and health clubs generate additional revenue. Their mission is to provide and manage the platform where medical, healthcare and fitness providers can capitalize on the products they recommend in order to improve compliance and increase revenue.

eRetail by Health Mobius is a simple solution to a complex problem.  HME/DME dealers and pharmacies need to offer more cash sale items to better engage their customers & generate additional revenue.  They can accomplish this by offering more products in-store or on-line.  The challenge for in-store is physical space requirements.  The challenge for on-line has to do with the uncertainties of eCommerce, especially with regards to technology, expertise and resources.  HME/DME dealers and pharmacies can now focus on their core business and in-store retail merchandising by outsourcing the entire on-line process to the experts.  Health Mobius will set-up & manage the entire eCommece platform, handle the online product catalog & payment to vendors, payment processing, shipping, customer service and sales tax processing for all online transactions on the eRetail platform.  Health Mobius can easily integrate with your existing website, blog or social media platforms if you have them, and help you engage with your customers & earn more revenue through eRetail.  Learn more at HealthMobius.com.

This article was featured in Wednesday in Washington by American Association for Homecare. Kamal J. Haddad, CPA, founder and CEO of Health Mobius LLC, is an entrepreneur and well-known expert in the health care technology arena. He has a proven track record generating revenue through applications that integrate the care process and patient compliance with retail sales. For more information, visit healthmobius.com.


Health Mobius

Medtrade Speaker Spotlight – Boosting Online Sales

The “usual suspects” at Medtrade are frequent presenters for a reason—they’re good. However, in 2016 there are a few new faces heading up educational sessions, including Kamal J. Haddad, CEO of Health Mobius LLC, Burr Ridge, Illinois.

During Medtrade, scheduled for Oct 31-Nov 3 at the Georgia World Congress Center in Atlanta, Haddad will speak on Using Technology to Generate Retail Cash Sales: The Next Steps. The session is scheduled for Wednesday, Nov 2, 8:00 a.m. – 9:00 a.m., in Room #C208. Medtrade officials sat down with Haddad to find out why attendees should get up early and head to his Wednesday morning presentation.

Medtrade: What is your recent history with Medtrade?
Kamal J. Haddad, CEO of Health Mobius LLC, Burr Ridge, Illinois: While I am a new speaker, I am not new to Medtrade. I have been attending for more than 7 years, and have been distributing health, medical and fitness products for 15 years. I have worked closely with many manufacturers and exhibitors at Medtrade for years.

Medtrade: How does your educational session message differ from the typical retail/caretail advice that Medtrade attendees have already heard?
Haddad: First of all, I have an outsider’s perspective. Unlike many speakers and attendees at Medtrade, I have never been in the reimbursement or insurance billing game at all. I do not understand it, and I do not care to. What I do know and understand very well is online retail cash sales. I have been selling retail health, medical, and fitness products online since 1999. Online retail may not be easy and finding suppliers that are HME-friendly can sometimes be challenging because of declining profit margins. However, we will discuss several options and strategies that can work with the right vendors. I believe HME providers need to expand beyond what they are doing with in-store retail and take the next step in the online space. That is where the growth is; that is where the money is—and that is where they should be looking.

Medtrade: Why did you decide to speak at Medtrade?
Haddad: I decided to speak because I saw great sessions on selling retail in-store and properly training staff to recognize other cash sales opportunities as a reaction to changes in this industry. With 80% of consumers purchasing either entirely online, or with some sort of online interaction, what I did not see were educational sessions dedicated to starting, setting up, and running an e-commerce websites to complement an existing DME business.

Medtrade: How do you plan to convey this information?
Haddad: I like to put a simple, yet realistic perspective on what is involved in running an e-commerce website. What are the challenges and what are the potential costs, risks, and rewards for the many available options? Having said that, I feel I have a lot to offer in the way of experience and first-hand knowledge that I hope will help many attendees.

Medtrade: Why is the online angle so important?
Haddad: It’s so much more than just important, it is critical. Only 20% of all purchases done in the USA are done solely at a physical “browse & buy” store. That means 80% of all transactions are done either completely online or some combination. If you are not online, then you are only servicing 20% of the population and missing out on the real opportunity. In fact, your existing customers are probably buying their cash sale items from your competitors. If you do not have a website where your customers and/or your sales people can complete a retail sales transaction online, the first question is why not? The second question is; Have you planned to attend my session at Medtrade?

Medtrade: Among HME providers, what is the biggest misconception about online retail sales?
Haddad: I feel there are two misconceptions when it comes to HME online retail sales: 1) If I build it, they will come; or 2) I see no benefit in selling online. The reality is e-commerce does not mean automatic success, and if you fail to acknowledge that more customers shop online than in-store, then you are destined to be left behind.

Medtrade: How concerned should providers be about tech problems?
Haddad: Technology has come a long way. eCommerce websites are easier to run and manage without technological or coding experience, and there are many service providers that can set up and preload an entire product catalog; not to mention manage the entire process for you. Whatever path you choose, merely having an e-commerce website does not equal success. But putting in the effort, resources, and attention in what you do best, along with having the right vendor, can make a huge difference.

Medtrade: You are scheduled for the morning after several parties. How will you keep attendees awake!?
Haddad: Helping people make money is easy for me. Getting them to wake up early to attend my session at 8:00 a.m. on Wednesday, Nov 2, with all the previous night’s parties going on—now that’s a real challenge. I suppose I could attend the parties the night before, and make sure I keep up with the crowd so I can escort them from the bars directly to my session—perhaps offering bloody Mary’s or coffee. Will that work?

Kamal J. Haddad is CEO of Health Mobius LLC, Burr Ridge, Illinois. He will speak on Using Technology to Generate Retail Cash Sales: The Next Steps, on Wednesday, Nov 2, from 8:00 a.m. – 9:00 a.m., in Room #C208 at the Georgia World Congress Center in Atlanta.

To view the original article please click here

Health Mobius

The Next Steps for Creating an Online HME Business

By now, everyone knows DME/HME dealers and pharmacies should be selling online through their own websites. Some have gone down that path and succeeded, while others have failed. Perhaps more surprising is the number of folks who remain on the sidelines. Whether you have tried selling online and failed or have never tried it at all, the information in this series will hit home. In this article, I aim to change your thinking about e-commerce and dispel any misconceptions you may have.

This is the first article in a four-part series aimed at a frank discussion about complementing your existing business with e-commerce. The objective is to discuss specific steps and strategies that will help you to provide better service and generate new forms of revenue. Many of these strategies can be applied to dealers looking to move away from retail locations altogether and establish a pure online presence. But, my objective is to focus on dealers who want to maintain their core businesses and use online technology as a strategy to satisfy their customers while increasing sales and providing a better care experience.

Part One will focus on a broad overview of the retail sales aspect of the HME/DME industry, and then an overview of retail/cash sales options available using e-commerce. Specifically, why are you not using e-commerce to sell retail/cash items to your customers?

Part Two will focus on helping you define the relationship between your core business and online retail/cash sales. Do you want to build an Internet presence to compete with the thousands of online retailers spending massive amounts of money advertising online, or are you trying to capitalize on complementing your core business with an online retail business to support your customers?

Part Three will focus on the best practice elements of setting up and running an online store. We will discuss everything from finding suppliers, pricing contracts, MAP pricing, customer service, hosting options, site security, customer reviews, social media marketing, keeping a site updated and the amount of staff time and expertise required to properly run a site.

Part Four will focus on the sales tax complications of running an online store, as well as some potential legal exposure.

I would like to start by making a couple of assumptions: 1. You should be selling as many retail items as you can in order to provide a better customer-care experience, and 2. You should have some type of online presence that includes e-commerce capabilities.

Now that I have told you what you already know, let’s dig deeper into exactly why and how this can be accomplished. The concept of selling retail products for cash has been thrown around this industry for years, caused mostly by competitive bidding and the effects it has had on the industry. It is a leading topic in industry news and at Medtrade. So, chances are good that you have read and heard much on this topic. However, what I personally find lacking is content on how to use e-commerce technology to complement your retail sales efforts.

To be clear, there are many great presentations and articles that focus on merchandising your showroom or maximizing your floor space. There are also many great presentations about developing a strong sales force, proper sales training for employees, marketing strategies and social media use. What I seldom see is information designed around webstore strategies to support these great in-store efforts. I will leave it to the brick-and-mortar retail experts to discuss those topics, while I focus on using sound webstore strategies to bring all of those efforts together using e-commerce technology.

By now, you probably have some sort of in-store retail strategy and even some type of company website and/or social media presence. You have possibly seen some sort of increase in your revenue that comes from the sale of HME/DME items sold at retail. The reality is, there is more you are missing out on that you can do using e-retail.

What is e-Retail?

E-retail is the online merchandising of products your customer needs combined with the ability to complete the sale transaction through a website or web application for the purpose of generating revenue and improving the care experience. If you do not have a website where your customers and/or your salespeople can complete a retail sales transaction online, the first question is, “Why not?”

  • Is it the high cost to set up an e-commerce website?
  • Is it the cost, additional staff, infrastructure and expertise needed to manage on online store?
  • Is it confusion over current technology that changes rapidly?
  • Is it a fear of competing with online retail giants?
  • Is it finding the right suppliers with the right pricing so you can make a respectable profit margin?
  • Is it taking on the risk of purchasing and getting stuck with inventory you can’t move?
  • Is it a fear that reallocating efforts from your core business may take you out of your comfort zone?
  • Is it the risk that the costs will outweigh any benefit?

These are all legitimate concerns and risks associated with getting involved in setting up and operating an e-commerce website. Over the course of the next four issues, we are going to try and make sense out of these concerns in order to better face these challenges using current technologies.

Key Takeaway No. 1

You cannot survive by in-store retail alone. UPS and comScore recently conducted a survey citing that only 20 percent of purchases last year were made the conventional way—that is by going into a physical store to browse and buy. Today’s shoppers are tech-savvy and they have determined what they buy online, how they buy it and where they shop. According to this survey, 40 percent of shoppers complete the entire purchase cycle from A to Z exclusively online, with nearly 38 percent making a purchase with a combination of both an in-store and online interaction. In short, if you focus exclusively on retailing product from your physical location, your audience is only 20 percent of the population.

While there is evidence you will increase revenue by implementing in-store retail strategies aimed at that fifth of the population, you are missing out on the rapidly increasing percentage of the population that makes buying decisions partly or exclusively online. I feel there is a legitimate reason to continue to invest in and foster the in-store experience because there are intangible benefits that can never be attained purely through the online experience. But if you fail to plan on capitalizing upon this trend, you may as well plan to fail.

To let this very important point really hit home, I would like to compare the drugstore/pharmacy entities that developed an online presence very early on—such as walgreens.com, cvs.com, walmart.com, etc.—and the many more small regionals, independent stores and some fairly large chains that did not establish an online e-commerce presence—and still do not have one. How many of their in-store customers shop online with their competitors? How much revenue are they losing by not providing the online experience their shoppers are demanding?

Key Takeaway No. 2

Don’t try to compete with the established big-box online retailers unless you can match their online advertising budgets and resources. We will cover this topic in more depth in next month’s article.

Key Takeaway No. 3

Keep your e-commerce website updated with current products, promotions, content, security and technology. Shoppers (many of whom are millennials) want to buy anytime and anywhere using their tablets and smartphones. Not only are a majority of purchases made online, but these shoppers also demand smart innovation. We will cover this topic in depth in the third part of the series.


Kamal J. Haddad, CPA, founder and CEO of Health Mobius LLC, is an entrepreneur and well-known expert in the health care technology arena. He has a proven track record generating revenue through applications that integrate the care process and patient compliance with retail sales. For more information, visit healthmobius.com.


Health Mobius

Understanding the Caretail/Cash Sales Challenge

See Our Article on Cash Sales in MedTrade’s August 1st Newsletter!

To get a better understanding of how cash sales can help your business, Health Mobius has published an article in MedTrade’s August 1st Newsletter to help you get an idea of what you could be missing out on.  Get a glimpse and what the article contains below.

“To understand the caretail/cash sales challenge, we must be able to state the problem in very simple terms for the purpose of finding a satisfactory solution. The way I see it, HME/DME dealers and pharmacies need to offer more cash sale items to better engage their customers and generate additional revenue. This can be accomplished by offering more retail products in-store and/or online.

The challenge for in-store is physical space requirements. The challenge for online has to do with the uncertainties of eCommerce, especially with regards to rapidly changing technology, expertise, and resources.”

To read more, please click here to see the entire article.  If you have any questions or would like to know more about getting set up to start expanding your business, please feel free to contact us at 855-640-9500 or visit us at www.healthmobius.com.  If you would like to schedule an appointment to meet at Medtrade, please use the contact us form at www.healthmobius.com and someone will get back to you with more information.


Cash Sales with Health Mobius LLC

#HealthMobiusHelpsSchools – An Exciting Announcement from Health Mobius!

The entire idea behind Health Mobius is to help people, more specifically to help those who help others. While this generally means we help health care practitioners or personal trainers, we sometimes find ways to help those outside our industries.

That’s why we are proud to announce the launch of #HealthMobiusHelpsSchools!

We will be giving away between 30-50 pedometers each to schools in need!

So if you know a school that could use some pedometers, completely free of charge, send them here.

Here are the rules:

  1. Follow Health Mobius on Twitter or Facebook.
  2. Tweet or share why you think your school should get free pedometers.
  3. Use the hashtag #HealthMobiusHelpsSchools and make sure to use the name of your school!
  4. The more people who enter the better the chances for that school!

That’s all. Good luck to all the great schools out there.

Health Mobius PD-526

Health Mobius PD-526

Health Mobius PD-926

Health Mobius PD-926

Health Mobius Teams with Sigvaris to Enhance Retail-as-a-Service Offering

Health Mobius announces a partnership with global manufacturer Sigvaris to allow healthcare and fitness providers, DME’s and chiropractors to sell compression therapy products online and profit. Health Mobius’ makes retail-as-a-service simple and effortless by handling all the logistics of a fully operational online store for those who recommend these products to their clients or patients – from stocking the catalog and shipping the products to handling payments and maintaining the site.

“Health Mobius is excited to be working with a prominent manufacturer like Sigvaris as we expand our retail-as-a-service offering,” said Kamal Haddad, president of Health Mobius LLC. “We can get a fully stocked, online store up and running for a client in 48 hours. Plus, it’s risk-free and stress-free.”

The Health Mobius retail-as-a-service program allows providers to offer patients access to a customized, fully stocked, online catalog of health products from any location – the office, waiting room, or their home. The online stores are accessible from mobile devices as well, so patients can experience one-stop shopping convenience.

“This program is ideal for those interested in selling Sigvaris products, but don’t have the space to stock inventory, the time to manage an online store or the sales logistics, and who want to earn extra income,” Haddad says.

Health Mobius is offering SIGVARIS customers 30% off the initial one-time set up fee. The initial investment is as low as $750 for a full ecommerce site, and only $30 per month to maintain.

For more information, contact Health Mobius at (855) 640-9500 or visit healthmobius.com.

To view the live press release, click here.

About Health Mobius

Health Mobius LLC is a software and internet application developer specializing in healthcare. Our sister company is a major online distributor of health, medical, and fitness products. Through our all-inclusive web store service, Health Mobius provides companies with a turn-key online store, a wide array of health-related products and complete management & processing services. Health Mobius also provides wholesale distribution and drop-ship services for DME dealers, physicians, home healthcare entities, health facilities, pharmacies, as well as, online dealers and distributors.

« Older posts

© 2019

Theme by Anders NorenUp ↑